Cloudflare has joined the Content Authenticity Initiative (CAI) to help track image authenticity on the web and ensure the preservation of creator attribution with Content Credentials. The company is a leading provider of secure cloud connectivity and content delivery and is utilized by nearly 20% of websites on the internet. CAI was co-founded in 2019 by Adobe and helps keep track of digital media authenticity and preserve creator attribution. Members include camera manufacturers such as Canon, Leica, Nikon, and Sony, as well as Google (with SynthID), Getty, the Wall Street Journal, BBC, AP, Shutterstock, Truepic, OpenAI, Microsoft, NVIDIA, Qualcomm, and other high-profile companies. The Coalition for Content Provenance and Authenticity (C2PA) is a non-profit based in Washington. They create open-source standards that combine the work of CAI and Project Origin to help keep track of the authenticity of an image, video, and other digital media. This includes who created it and whether or not it was edited in any way thereafter. In this case, if any sort of manipulation was performed, including generative AI tools, or if the digital media is a deepfake. It ensures the creator doesn’t lose their credentials, i.e., someone trying to claim an image or video clip as their own. An example of Content Credentials. Source: Cloudflare How Cloudflare will utilize Content Credentials Cloudflare is integrating Content Credentials (via C2PA) into their Cloudflare Images, an end-to-end and scalable image pipeline solution. It preserves the credentials and information of images. For example, if you take a picture...
Published By: CineD - Thursday, 6 February